Free keyword + pain point generator · Solo founders
Turn a SaaS idea into keywords, pain points and competitors.
Free SaaS keyword research and pain-point generator for solo founders. Paste an idea — get core keywords, adjacent niches, the pain points your buyers would actually voice, likely competitor names, and the off-topic terms to exclude. No signup, 2 runs per day per IP.
Expanding... usually under 8 seconds.
Core keywords
How buyers describe the topic. Use these as the spine of your landing copy.
Pain points
First-person complaints your buyers would write themselves. Drop these into Reddit / X searches verbatim.
Adjacent niches
Related markets where you'll find spillover demand.
Competitor names
Real product names. Use for "vs" and "alternative to" content.
Exclusion terms
Surface-match traps. Add as negative keywords in ads, or filter them in any manual search.
Want the actual ranked posts behind these keywords? Run a real Gorilla search for $1.99.
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What founders use a free SaaS keyword + pain-point generator for
- Reddit / X demand search. Drop the pain phrases verbatim into Reddit search and see who's complaining right now.
- Landing page rewrites. The pain phrasings outperform anything written internally — they're the language your audience already uses.
- Google Ads / TikTok Ads targeting. Keywords as match types, pain phrases as ad copy hooks, exclusion terms as negative keywords.
- Cold email subject lines. Sound like the person you're emailing, not like a vendor.
What this tool does (and doesn't)
Does: runs the same theme-expansion step Gorilla uses before searching. Mirrors the prompt and output schema in supabase/functions/_shared/theme-expansion.ts from the open source repo.
Doesn't: hit Reddit, X, YouTube, or TikTok. That's the paid tool. This is the keyword/intent layer only — useful on its own for ad targeting, landing copy, and validation.
Why we made it free
The expansion step is the most reusable artifact from the pipeline. You can plug pain points into Google Ads, paste keywords into the Reddit search bar, target competitor "vs" content, and write better landing copy — without ever paying for a search. The paid product is the actual cross-platform lead hunt.
Compare to /refine/
/refine/ is conversational. It asks you 3-5 clarifying questions and produces a sharper idea statement that surfaces better posts. /expand/ is one-shot: idea in, keywords out. Use refine first if your idea is fuzzy; use expand once you know what you're building.