Free tool
The free keyword research tool tuned for Reddit, X, YouTube, TikTok and LinkedIn.
Paid keyword tools rank for what advertisers buy. Buyers on Reddit, X, YouTube, TikTok and LinkedIn don't talk that way. This tool turns one idea into the keywords, pain phrases, adjacent niches and competitor names your audience actually uses. The ones you can drop verbatim into Reddit search and find people complaining about right now. No signup, no card, no Ads account.
Generating keywords... usually under 8 seconds.
Core keywords
How buyers describe the topic when they're searching for an answer. Use these as the spine of your landing copy and as the seed for Reddit and Google searches.
Pain phrases
First person complaints your buyers would type themselves. Drop these verbatim into Reddit, X and YouTube search to surface posts already asking for what you're building.
Adjacent niches
Related markets where the same buyer hangs out. Useful for cross niche outreach and SEO topic clustering.
Competitor names
Real product names. Use for "vs" and "alternative to" content. That's where comparison shopping buyers are searching.
Exclusion terms
Surface match traps. Add these as negative keywords in Google or Reddit Ads, or filter them out of any manual search so your day isn't eaten by off topic results.
Want the actual leads, not just the keywords?
RUN THE FULL HUNT ACROSS 5 PLATFORMS · FREE TIER, NO CARD
▶ RUN THE HUNT
Share this result: copy link
What founders do with the output
Most users come for one of these jobs.
- Reddit keyword research. Take the pain phrases, drop them into
site:reddit.com "phrase" on Google or Reddit's own search, sort by Top, week. You'll see the top complaint threads in the niche, sorted by upvotes. Five minutes to a list of buyers.
- Startup lead generation. Pain phrases ARE leads. The person who wrote "tired of X" is the one to DM. Combine with the competitor names to find "anyone tried [competitor]?" threads. Those are switching intent buyers.
- Landing page rewrites. The pain phrasings beat anything written internally because they're the language your audience already uses. Drop the top three directly into your hero subhead.
- Google, Reddit and TikTok Ads. Keywords as match types. Pain phrases as ad copy hooks. Exclusion terms as negative keywords. Stops your spend hemorrhaging on surface match traps.
- Cold email subject lines. Sound like the person you're emailing, not like a vendor. Pain phrases at 60 character length almost always land.
Why "best free keyword research tool for Reddit" is a real query
Ahrefs and SEMrush are built for Google. Their data comes from Google's keyword planner, which is itself built for advertisers. That's three layers between you and how a real Reddit user phrases their problem at 2am. By the time the data reaches you, the buyer language has been homogenized into "best CRM for small business", which nobody types into Reddit.
Reddit specific keyword research is different. You want first person pain ("can't find a CRM that doesn't cost $80 per seat"), slang ("anyone tried [fancy alternative]?"), and switching language ("just churned from HubSpot, what now"). Those are the queries where buyers actually live. This tool generates them directly.
How the underlying engine works
This page runs the same theme expansion step that powers Gorilla's full lead hunt. We send your idea to a model with a prompt tuned over hundreds of runs to produce three things. The language buyers use across formal, casual, and search style registers. Pain phrases tied to your specific domain, not generic templates. Competitors and exclusion terms specific enough to actually be useful as negative keywords.
It runs in about five to eight seconds, costs us a few cents per call, and returns JSON we render directly in the browser. No data is stored against your account because there is no account. The result page has a copy link if you want to send it to someone else.
From keywords to actual leads
Keywords aren't the goal. The goal is finding the person who wrote the keyword. Once you have a phrase like "tired of HubSpot's per seat pricing", the next step is finding every Reddit, X, YouTube, TikTok or LinkedIn post that contains that phrasing or something close to it. That's what the full Gorilla product does. It generates keywords like this tool, then runs them across all five surfaces in parallel and ranks every result by buying intent.
Most founders use the free tool four or five times before crossing over. The keyword output is enough to do manual searches by hand. The full hunt is for when you want it batched, scored, and ready to outreach.
Tools founders also use
Why it's free
You can do a lot with these keywords on your own. Many people will, and that's fine. We'd rather you trust us with the easy step before paying for the hard one. The paid product is the actual lead hunt across Reddit, X, YouTube, TikTok and LinkedIn. Free tier available, $14.99 a month for Pro, $149.99 lifetime. This part we give away because it gets you halfway there with no cost.